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Effective Advertising
Transform vehicles into moving billboards that showcase your brand on the move, ensuring continuous visibility in various locations with 2.5 times more attention than static billboards.
Brand Recognition
Create a memorable and lasting impression on potential customers, enhancing your brand recognition with 97% recall rate and 15-fold name recognition increase, fostering loyalty.
Driver filtering
Pinpoint the optimal drivers for your campaigns from our roster to become your brand ambassador. The process is made effortless – easily filter drivers based on vehicle make, model, and color.
Launch campaigns
Our brand app streamlines the campaign lifecycle, allowing brands to focus on growth and data simplifying their marketing campaigns with customizable details, quotas, and target zones. Campaigns are backed by our Payout Protection, with payment options like debit/credit card and bank transfer.
advertise Regionally
With Regional Campaigns, target consumers in specific Caribbean countries using our network of drivers to promote your message locally. Whether you're launching a product, running a promotion, or expanding your market, we’ll help your ads reach the right audience.
Zones and hotspots
Choose an entire city or a specific community with up to three driving and parked zones and hotspots for your campaign. We align the ideal drivers for your campaigns by matching your set zones with their routes.
Crowds
Your on-demand moving billboards are ‘Crowds.’ Deploy a group of drivers to targeted locations at scheduled times to create the impactful wow-moment your brand deserves, strategically timed for high audience traffic.
Impressions Data
Capture attention on the road, in parking lots, and in traffic – wherever vehicles travel, your message follows in cities and neighborhoods with trackable impressions, tailoring your message with locals, gathering insights for your next campaign.
Launch and scale your OOH campaigns
Target reach high visibility
Mobile advertising maximizes visibility by turning cars into billboards that reach diverse audiences across streets, neighborhoods, and commercial areas.
Dynamic engagement
Static ads are location-bound. Mobile advertising reaches audiences in remote areas and promotes products unsuitable for traditional billboards.
Cost-effective scalability
Scale your advertising budget with car wrap campaigns—affordable, long-lasting visibility at a fraction of traditional costs.
Frequently asked questions
What markets do you operate in?
We're releasing our open pilot in Saint Lucia, and launching quickly to other surrounding countries very soon. Join our waitlist to find out when we launch in your market.
How much does it cost?
Using our app is free. Brands are only charged to launch campaigns – the cost varies depending on country, campaign quotas, and wrap installation costs. Check out our Campaign Estimate Calculator. All costs to launch a campaign will be held in escrow under our "Payout Protection Escrow" which guarantees payments to Wrap Shops and Drivers for campaign quotas. If quotas are not met, the balance (minus service and processing fees) will be refunded to the brand at the end of the campaign. We also offer different subscriptions and service discounts for brands to get the most from our platform.
What subscriptions are offered?
Brands can subscribe and manage their subscriptions within the Centro for Brands app. Take a look at the available plans and features below.
- Starter (Free): Offered to all brands; brands pay 100% of the campaign launch total cost plus access to
✓ 1 active campaign,
✓ Up to 5 drivers per campaign,
✓ Email support,
✓ 10% service fee on new campaigns,
✓ Free wrap removals - Basic (USD $129/mo): For brands who want a bit more; brands pay 100% of the campaign launch total cost plus access to
✓ Everything in Starter,
✓ Up to 2 active campaigns,
✓ Up to 20 drivers per campaign,
✓ Access to Hotspot Zones,
✓ WhatsApp support,
✓ 5% service fee on new campaigns,
✓ Cancel anytime - Engage (USD $779/mo): For medium to large brands; brands pay 100% of the campaign launch total cost plus access to
✓ Everything in Basic,
✓ Up to 3 users,
✓ Launch campaigns with Pay-in-3 installments,
✓ Up to 5 active campaigns,
✓ Up to 50 drivers per campaign,
✓ Up to 3 zones per campaign,
✓ Access to Parked Zones,
✓ Launch campaign regionally,
✓ 1 in-app promo per month,
✓ 5% discount on wrap installations,
✓ 0% service fee on new campaigns,
✓ Cancel anytime - Scale (USD $1,699/mo): For enterprise brands; brands pay 100% of the campaign launch total cost plus access to
✓ Everything in Engage,
✓ Concierge onboarding & support
✓ Up to 5 users,
✓ Up to 25 active campaigns,
✓ Up to 150 drivers per campaign,
✓ Up to 3 wrap designs per campaign,
✓ Advanced driver filtering,
✓ Up to 2 in-app promos per month,
✓ 10% discount on wrap installations,
✓ 0% service fee on new campaigns,
✓ Cancel anytime
How does Centro compare to Billboards?
- Double your advertising mediums: A typical 10’ x 20’ billboard setup costs USD $1,200+ with a required minimum 3-month contract. Choose Centro for a 180 partial wrap on 2x more vehicles compared to 1 billboard, featuring QR codes and call-to-actions, without contracts, and run campaigns for as little as 7 days.
- Check out our Campaign Estimate Calculator.
Can I launch my campaign in another country?
Yes! Brands with subscriptions can choose which island they want to launch their campaign. Driving and parking zones along with drivers will be from that set advertising country.
Available countries are dependent on where Centro service is available. For example, a brand that operates in St. Lucia will be able to launch/advertise a campaign in Barbados to promote their product.
Is there liability to my brand if the driver gets into an accident?
No. This is a result of our prevention tactics and legal structuring with our drivers.
Who are these drivers who have signed up with Centro?
Our drivers sign up by answering a series of questions and have been vetted by our team before they become ambassadors for your brand. We ensure that the drivers who enroll in your campaign usually drive within the zones you've set or are flexible to drive within any zone you set.
What wrap options are there?
Showcase your brand on commuters, buses, and freight vehicles. Whether you prefer 180 Partial Wrap, 270 Semi Wrap*, or 360 Full Wrap* options, we've got you covered—literally. Check out our Wrap Templates.
*270 Semi Wrap and 360 Full Wrap will be launched later this year to select vehicle builds.
Why do I need to download and use an app?
Centro for Brands will be available on Apple App Store and Google Play Store when launched. Our app empowers brands to assess campaigns by utilizing real-time location data, and mobile beacon information. This enables you to precisely target the most relevant audience for their marketing initiatives all in one platform.
